In a sweeping strategic shift aimed at “reclaiming creative leadership,” Ubisoft has announced a massive organizational and portfolio reset. The most high-profile casualty of this move is the long-delayed Prince of Persia: The Sands of Time remake, which has been officially canceled alongside five other projects. This radical restructuring comes as Ubisoft attempts to navigate an increasingly competitive AAA market and rising development costs.
Following a thorough review of its development pipeline, Ubisoft is discontinuing six games in total: the Prince of Persia remake, a mobile title, and four unannounced projects (including three new IPs). To ensure higher quality standards, the company is also delaying seven additional games, including a major unannounced title pushed from 2026 into 2027. This pivot signals a move away from experimental projects to focus strictly on Ubisoft’s two most profitable pillars: Open World Adventures and GaaS-native (Games-as-a-Service) experiences.
To streamline production, Ubisoft is decentralizing its structure into five genre-focused “Creative Houses,” each with full financial and creative ownership of their respective brands:
CH1 (Vantage Studios): Managing “billionaire brands” like Assassin’s Creed, Far Cry, and Rainbow Six.
CH2: Dedicated to tactical shooters such as The Division and Splinter Cell.
CH3: Focused on live-service titles like For Honor and Skull & Bones.
CH4: Handling narrative fantasy worlds, including Rayman and Beyond Good & Evil.
CH5: Targeting casual and family audiences with Just Dance and mobile properties.
The reset includes a significant “rightsizing” of the company’s workforce. Ubisoft has already closed its Halifax and Stockholm studios, with further restructurings occurring at Massive Entertainment, RedLynx, and Abu Dhabi. In a move to bolster “collective efficiency,” the company also announced a mandatory return to a five-day on-site work week for all global teams, starting in April.
While these moves have resulted in a projected one-billion-euro loss for the current fiscal year, CEO Yves Guillemot describes the reset as a “decisive turning point” necessary to restore the company’s long-term profitability and reputation for quality.
